Ankle

Ankle aimed to give a second chance to secondhand items. Inspired by Japanese culture, and more specifically by Japanese Americana, Ankle made a rigorous selection based on comfort, durability and functionality of each garment.

The studio designed Ankle’s brand identity, including logo, business cards and price tags, and its online store. Elisabeth Labelle, the instigator of the project, created original content for social media and worked on product development.